ADJ’s Immersive ‘AVL Experience’ Wows Crowds at InfoComm 2025
InfoComm 2025 proved to be a standout show for ADJ, as the company delivered an inspiring and immersive ‘AVL Experience’ that drew visitors from across the professional AV world. Held in a dedicated demo room at the Orange County Convention Center in Orlando, FL, the showcase offered attendees a unique opportunity to experience the full power of integrated lighting, video, and audio technology in action – and it didn’t disappoint.
From June 11th thru 13th, ADJ welcomed a steady stream of AVL professionals, designers, installers, and integrators into Room W230A, which was transformed into a dynamic environment for hands-on demos and live presentations. The purpose-built space allowed ADJ and its sister brand Avante Audio to show off their latest innovations without compromise – dark enough to appreciate rich lighting effects, quiet enough to enjoy full-volume audio, and large enough to allow every element to breathe.
An Immersive Experience That Inspired
Visitors were treated to regular presentations alternating between lighting and audio showcases, offering a clear demonstration of how these technologies work together to elevate entertainment production. Each session brought the gear to life in a way that simply isn’t possible on a standard trade show booth.
“Our AVL Experience was designed to inspire – and judging by the reactions, it really delivered,” comments Alfred Gonzales, ADJ’s USA Sales Director. “Seeing everything working together – lighting, video, and audio – in one harmonized show really helps visitors envision how they can use these tools in their own projects.”
Whether attendees were designing for houses of worship, theatrical spaces, concert venues, nightclubs, museums, or experiential environments, the AVL Experience created an unforgettable impression.
Showcasing the Latest Lighting Innovation
ADJ used the opportunity to spotlight a range of its newest and most talked-about lighting products. These included the Hydro Flex L19 and compact Hydro Flex L7, two rugged, IP65-rated moving heads designed for both indoor and outdoor applications. The 40 HEX Panel IP brought rich washes with lime-enhanced color mixing, while the new Encore DBX twin-cell blinder impressed with its intense output and stylish background glow effect.
Also on display was the Vizi Pix Z19, a multi-layered LED wash fixture that stood out for its creative design flexibility, combining zoomable RGBL output with an outer LED ring and background glow effects.
LED Video with Real Impact
On the visual side, ADJ impressed with a lineup of powerful LED video solutions. The trusted VS2 video panel showcased high-resolution imagery, ideal for both touring and fixed installs, while the debut of the EVS3 FLEX45 (only available at ADJ U.S.) created a buzz. This innovative panel, capable of curving up to 45 degrees concave or convex, opened up new creative possibilities for designers looking to break free from flat surfaces.
The new WMS Media Sys also turned heads – a portable all-in-one LED video display solution complete with two hi-res WMS LED panels, stand, processor, and flight case. Ideal for retail, events, and trade show use, it proved to be one of the most talked-about plug-and-play solutions at the event.
Audio That Delivered
Avante Audio provided the pulse of the AVL Xperience. The new AKRO Series made a strong first impression with its Milan-certified, German-DSP-powered line array and subwoofer system. Attendees experienced its full fidelity and power in a real-world setting, leaving no doubt about its performance credentials.
“There’s no doubt that the AKRO Series turned heads at InfoComm 2025,” enthuses AVANTE Audio’s US Sales Manager. “Every time we ran an audio demo as part of the AVL Xperience we’d have audio pros asking questions and commenting on how impressed they were by the audio quality from boxes of this size and price point. When the active ATL328 array element and ATS218 dual 18-inch sub begin shipping later in the year, we’re confident that they will prove extremely popular.”
The Avante Audio Imperio Pro mini line array module also wowed crowds with its incredible output-to-size ratio, while the versatile Achromic X Series – with built-in Bluetooth 5.0 and app control – offered a sleek solution for mobile and installed sound alike.
Booth #7773: Another Touchpoint
In addition to the demo room, ADJ’s booth on the show floor (#7773) was a hub of activity. It offered another opportunity for attendees to connect with the team, explore more products, and learn how ADJ and AVANTE Audio solutions can transform live events, installations, and productions.
